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The Choice Paradox
Think about this. If you were given two candy bar options to choose from, it’s safe to say you’d pick your favourite and be relatively satisfied with that choice, right? But what if you were given a choice between 20 different candy bars? Would you be equally satisfied with your choice?
![Callum Carver](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/f23c00bb-b67a-4d1c-a5d8-6835d70b3161/MAIN_LOGO_TREE.png)
Callum Carver
The Podcast Takeover
There is no shortage of unique types of content as we go into 2024, from long-form to short-form vlogs, challenges, educational videos, day in the lives, memes, and the list goes on. But one type of content that stands out amongst the rest and has had the biggest growth curve is actually podcasts.
![Callum Carver](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/f23c00bb-b67a-4d1c-a5d8-6835d70b3161/MAIN_LOGO_TREE.png)
Callum Carver