How to Turn Yourself Into a Business

QUOTE OF THE DAY

HOW TO TURN YOURSELF INTO A BUSINESS

553 Words | 2 Min Read

You can turn yourself into a business by using your skills, your expertise, your interests, and your passion to create a product or service that solves a problem.

Not following some pre-disposed framework to become an ant in the colony of copy-and-paste businesses where you try to sell skills that you don’t actually have.

But instead of creating your own path and using your uniqueness to stand out from the rest—because where is the saturation if you are the business?

There is no one you’re competing with because the business is you.

So, how do you do this? How can you turn yourself into a business?

Here is a structure that you can follow of the steps that you need to take in order to do so.

1) Identify your unfair advantage.

Your unfair advantage is the thing about you that makes you special, and regardless of whether you think you have one or not, you do; you've just yet to find it.

It’s all about doing some soul-searching to figure out what puts you ahead of other people. Is it your confidence to speak in public? Your tech wizard skills?

Whatever it is, you want to find it and identify a skill within it that solves a problem.

You can find out more about discovering your unfair advantage here.

2) Adapt to the changes within the market.

As your skills improve, you need to adapt to the changes within the internal market and the external market.

The internal market is the level you sell your skills, and the external market is who you sell your skills to.

It’s like, if you were to work at a company, there's no point in working there for 5 years if you’re not going to ask for a promotion.

As your skills and experience increase, you need to find places where you are paid accordingly.

3) Create a no-brainer offer around your skill set.

Your offer is a crucial part of turning yourself into a business because it can make or break whether someone chooses to work with you or not.

Your offer is like the packaging of a product, believe it or not, but you can sell a box of dirt if the packaging is pretty enough.

To learn how to create a no-brainer offer, check out Alex Hormozi’s book $100M Offers, which will tell you everything you need to know.

4) Learning how to sell your offer

Learning how to sell is a skill that's going to take you far in any avenue that you choose, and it's a crucial one to learn because selling the thing is what brings the money in.

When you come to understand sales, you can use it wherever you please. Similar to creating a good offer, you can pair it with any product or service that you choose.

There are more than enough resources out there to learn from. Books, podcasts, courses—pick your poison and go all in.

ACTIONABLE NEXT STEPS:

Turning yourself into a business isn’t simple but it does all start with believing that you can do it and then backing up that belief with the action that you take.

Follow the outlined framework and take it a step at a time, If you want to watch a video on the topic, check out this one here:

BOOK OF THE WEEK ⤵️

The book of the week is ‘The Compound Effect’ by Darren Hardy.

CREATOR OF THE WEEK ⤵️

timarmoo

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Creator of the week is TimArmoo, a 28 year old UK entrepreneur who recently sold his influencer marketing company Fanbytes for a reported £35m. He was also on the cover of Forbes30u30 and is an investor in 20 different startups.

He makes straightforward business content that simply put, you can learn a lot from: books, fundraising, and everything in between.

He recently created a resource called "The Ultimate Business Idea Checklist" based on his experience of starting and investing in businesses.

By the end of it, you'll know whether you've got a winner or it's a waste of time.

It’s completely free, check it out for yourself here

LESSON OF THE DAY ⤵️

It’s because you don’t ‘need’ to do it; you ‘want’ to do it. You don’t have enough reason to do the thing that you want to do. If it were a need, then you would do it regardless of any excuses.

We, as humans, make choices for two different reasons: we are either chasing something or we are running away from something. Something either has to push you or pull you in life, and if you have neither, then you’ll find yourself stagnant.

Create or find a need.

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